Count Toffees have been regarded as the favourite selling “Big Chew” in SA for nearly 30 years. This brand has been one of the mainstays in the Wilson’s sugar line-up for many years.

Count Toffees has a wide and varied consumer franchise, with a strong leaning towards the rural market. The square-shaped toffee with it's brightly coloured wrapper and it's distinctive carton packaging is well recognised in the trade. Strong branding has ensured high awareness and consistent demand for the product, resulting in good sales and profits for the trader.